DISCLAIMER
This page is for the sole purpose on presenting our ideas for the upcomming men's store, The Bitter End. This section is to introduce brands to our company, an insight into what we represent and how we will represent your brand.
On this page, we will present our concepts for our brick and motar shop and our online store as we are currently looking to find a location.
This page is not intended for public viewing. Please do not share link.
Thank you.
TBE
ABOUT
The Bitter End is a soon-to-be Toronto based men's clothing store with multidisciplinary approch. Through the founders Simon Paik and Joel Ferguson's interest in fashion, photography, music, architecture and contemporary culture, The Bitter End is determined to be the leading curator of men's contemporary fashion in Toronto; from the young professional to the discening gentleman at a high-to-low price point.
Both owners have extensive resumes with a work history at Hudson Bay's Whitespace, Holt Renfrew, and the skateboarding industry; from brand management, buying and sales marketing.
The seasonal buys/collections sold through TBE will be defined by a carefully curated and juxtaposing sense of style between the two owners. The collections will cover men's ready-to-wear, footwear, denim and accessories.
STOREFRONT
Our store size will be between 1000 - 1200 sq feet; our store will utilize every area of the floor but with a minimal, angular aesthetic. Simple, clean white walls will contrast with our black, powder coated floating racks, black/white hardwood shelving and contrete cash desk.
Any hints of color are hidden away either in the changerooms, which will vasly juxtaposition the clean lines of the store with radical collage designs, to the shopping bags.
Visual merchandising and storefront display will vary depending on what is being showcased; working and collaborating with different artists in the city. We are in talks with working with OCAD University VM students to be able to submit concepts that could be displayed in our store that we deem fit for the company.
BRANDS
Below are the following brands we are seeking/in talks with to carry at The Bitter End:
APC Represent John Elliot C.D.G. Play Raised By Wolves Public School Stamp Norse Projects Helmut Lang Acronym Nike
Acne Studios Vans Adidas Fucking Awesome Liful Minimul Garments Kanco Maison Kitsune Cmmn Sweden Bianca Chandon Prize Bootleg
WEBSITE
Our website will be designed to showcase and sell our entire product selection online. Similar to the storefront's design, our website will coincide with the same aesthetic.
In addition to selling product online, TBE is also creating a 'culture' section that will focus on music, art, and food in Toronto; with the ambition of expanding outside of the city, globally.
Below is a sample of some product shots:
LOCATION
We are currently scouting areas on Queen St. and Dundas St. West. Between those streets, we are looking slightly west of Ossington St. which is distant from competitors but close enough to stick with like-minded stores so consumers and clients can walk to each location.
CONTACT
Simon Paik Joel Ferguson
info@thebitterend.ca
416-659-8267